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Bluestone VisibilityFree report

Melbourne, VIC · For tradies

When customers ask ChatGPT fora plumber,does it name you?

Most Melbourne tradies don't show up at all. We find out where you stand for free, then fix it.

Free. We get back to you within 1 business day.

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Customer, Cheltenham · AI assistant

Who's the best emergency plumber in Cheltenham?

Here are three emergency plumbers that cover Cheltenham:

  1. 1.Tideway Plumbing Co.Open 24/7 and covers the surrounding suburbs.
  2. 2.Kerbside Pipe & DrainFast callouts for burst pipes and blocked drains.
  3. 3.Redgum Emergency PlumbingLicensed, upfront pricing, after-hours service.

SourcesGoogle BusinesshipagesOneflareYellow Pages

Example answer, made-up businesses

The AI named three businesses.

Was your business mentioned?

Right now, people across Melbourne are asking AI:

  • “Who's the best emergency plumber in Cheltenham?”
  • “Reliable electrician near Brunswick open on weekends?”
  • “Who can fix a leaking roof in Footscray this week?”
  • “Good bathroom tiler in Glen Waverley?”
  • “Licensed builder for a deck in Werribee?”
  • “Affordable house painter in Ringwood?”
  • “Who installs hot water systems in Frankston?”
  • “Landscaper for a small backyard in Coburg?”
  • “Carpenter who does decking in Doncaster?”
  • “Cheapest blocked drain fix in Dandenong?”
  • “Electrician for a switchboard upgrade in Preston?”
  • “Who should I call about a gas leak in Box Hill?”
A homeowner at night looking at their phone beside water spreading across the kitchen floor
10:47 pm. Water through the floor. Nobody is comparing ten websites right now.

What's changed

People ask AI who to call. It names two to four businesses.

A growing number of people now skip Google and ask ChatGPT, Perplexity or Google's AI who to call. They ring whoever it suggests. If you're not one of the few it names, you don't get the call.

It's still early. Most tradies haven't caught on yet.

The businesses that get set up now become the ones AI is used to recommending, while their competitors are still only thinking about Google.

72%

of Australian online searchers use AI assistants like ChatGPT, Gemini or Copilot as part of how they search for information.

And 36% now start at least one new search with an AI assistant every day.

Source: YouGov, How AI is changing online discovery in 2026

What we actually do

We make sure AI knows your business, and trusts it enough to name you.

AI assistants don't guess. They build their answers from what's online about you. When that information is missing, out of date or thin, you get skipped. We fix it, then keep it strong.

1. Where AI looks

We fix this
  • Google Business Profile
  • Your website
  • Customer reviews
  • hipages
  • Oneflare
  • Yellow Pages

Everywhere your business appears online. We make it complete, accurate and consistent.

2. What AI works out

  • Is this business real, and local?
  • Does it do the job they asked about?
  • Do customers rate it?

The clearer the answers, the more confident it is in recommending you.

3. What your customer hears

“Here are three electricians near Brunswick:”

  1. 1.Volt & Co
  2. 2.Your business
  3. 3.Merri Power

That's the phone call you want.

The numbers

This isn't coming. It's already here.

3 in 4

Australians already use AI search to help make purchase decisions.

WPP Media, 2026 (2,500 Australians)
82%

of buyers say they're more likely to trust a brand if it appears in AI results.

WPP Media, 2026
13.8m

Australians use ChatGPT.

Telsyte, 2026
1 in 2

say they'd often rely on the AI summary without clicking through.

Telsyte, 2026

Example report

This is what your free report looks like.

A real Cheltenham plumber, name removed. We asked ChatGPT and Perplexity 24 questions their customers ask, then counted who got named.

They weren't named once. Three competitors were.

Get your free report

AI visibility report

Plumber, Cheltenham VIC

Example

Visibility score

0/100

Mentioned in

0/24

AI answers

Checked on

ChatGPT

Perplexity

0 real questions

Who AI recommends instead

Times each business was named, out of 24 answers.

  • Competitor A0/24
  • Competitor B0/24
  • Competitor C0/24
  • Your business0/24

What's holding you back, and what we fix

  • Not mentioned for emergency questions

    24/7 callouts stated on your Google profile, website and listings.

  • No FAQ content on the website

    Plain-English answers to the questions your customers ask.

  • Not listed on the directories AI cites

    Complete listings on hipages, Oneflare and Yellow Pages.

Your report covers your own trade and suburb.

Get yours free

What changes

Same question. A different answer.

Nothing about your work changes. What changes is what AI can find out about you, and so whether it puts your name in front of the customer.

Flick between before and after.

AI assistant

Who's a good electrician near Brunswick?

Here are three electricians that cover Brunswick:

  1. 1.Volt & CoStrong reviews for after-hours callouts.
  2. 2.Merri PowerCovers Brunswick and Coburg.
  3. 3.Fitzroy SparkiesLicensed, upfront pricing.

Your business: not mentioned.

Illustration. Every business starts from a different place.

How it works

Three steps up. Each one builds on the last.

  1. Step 1$0

    Free report

    We ask ChatGPT and Perplexity the questions your customers ask and show you who gets named.

    Within 1 business day

  2. Step 2$1,000 one-off

    Setup

    We fix your Google Business Profile, directory listings and website so AI tools can find and trust you.

    Done once

  3. Step 3$390 per month

    Monthly

    We keep improving it and send you a simple report each month.

    Every month

A plumber sitting in his ute checking his phone between jobsAn electrician wiring a switchboardA carpenter marking timber on a sawhorseA roofer replacing terracotta roof tiles

Plumbers, electricians, roofers, carpenters, painters, landscapers. Every trade. For electricians · For plumbers

The work

What we fix so AI can find you and trust you.

  • Your name, phone and hours, the same everywhereAI tools cross-check your details across the web. Mismatches make them less sure about you.
  • Google Business ProfileCategories, service areas, photos and posts, set up properly.
  • FAQ and service pagesPlain answers to the questions customers ask, written so AI can quote them.
  • Suburb pagesA page for each area you cover, so you show up for questions like “electrician in Brunswick”.
  • Directory listingshipages, Oneflare, Yellow Pages and the other sites AI reads.
  • ReviewsA simple way to ask happy customers for reviews, and replies to the ones you have.

Do the maths

What's one missed job worth to you?

Every time AI names someone else, that's a job you never hear about. Move the sliders and see what it adds up to.

$450
3 jobs

A what-if using your own numbers, not a promise. Every business and suburb is different.

That's worth, every year

$16,200

$1,350 a month

Bluestone is $390 per month. At $450 a job, just 1 extra job a month covers it.

Pricing

Clear pricing. No lock-in contracts.

Free AI visibility report

See which businesses AI names for your trade and suburb, and why you're missing.

$0free

Setup

We fix your Google Business Profile, directory listings and website.

$1,000one-off

Monthly

We keep improving it and send you a simple report each month.

$390per month

No lock-in contract. Cancel with 30 days' notice. Prices in AUD.

Founding client spots

3spots left

Our first 3 clients get $250 per month in exchange for an honest testimonial.

3-month minimum. A short quote at weeks 4 to 6, then a results case study at month 3.

Start with a free report

What to expect

When you'll see results.

  1. Within 1 business day

    Your free report

    We call you and go through who AI names and where you're missing.

  2. After you sign up

    Setup

    Profile, listings and website fixed.

  3. Weeks 4 to 8

    First changes show

    AI tools start picking up the fixes.

  4. Month 3

    Solid results

    Measured and shown in your monthly report.

A short report every month, in plain English.

It shows how often AI now recommends you, how you stack up against your local competitors, and what we worked on that month. You'll always know what you're paying for.

FAQ

Questions tradies ask us

Something else on your mind? Ask when you request your report and we'll answer it.

Free AI visibility report

Find out what AI says about your business.

Leave your details and we'll check what ChatGPT and Perplexity say about your business. Then we get in touch within 1 business day to walk you through it. Free, no obligation.

  • See who gets named instead of you
  • Find out what's holding you back
  • No obligation to buy anything

We only use your details to prepare your report and contact you about it. See our Privacy Policy.